Our Story

Stick Em Up was built for people who refuse to blend in.

Started by Josh and Molly, the brand was created from garage banter, late-night ideas, and a love for car culture. What began as a few wild sticker ideas quickly grew into a recognised underground brand across Aotearoa.

Stick Em Up isn’t about being polished or playing it safe. It’s bold, sarcastic, loud, and built for people with personality.

Outside of Stick Em Up, Josh and Molly also run Sticky Media.

An automotive media brand focused on capturing the real side of grassroots motorsport through photography and cinematic video content from track days, drifting, burnout events, and car builds.

They’re also part of the growing New Plymouth Skid Pad and Smoke Syndicate movement, helping support a stronger future for the local car community.

Build cool shit.

Back the community.

Stay authentic.

Never live in neutral.